How much does Black Friday weigh on the environment?

Black Friday, an annual holiday known for its extraordinary deals and subsequent shopping boom, moves millions of tons of goods around the world each year. According to Eurostat data, more than 70 percent of goods travel by road in Europe. However, a 2021 ACEA (The European Automobile Manufacturers’ Association) report notes that only 0.3 percent of fleets are electric. These numbers make freight transport one of the continent’s most impactful sectors in terms of emissions, especially during the week of Black Friday, when product movement peaks.

 

Black Friday: the environmental impact of freight transport

According to data from “Transport & Environment,” more than 1.2 million tons of CO2 were emitted in Europe during the week of Black Friday 2023, marking a 94 percent increase compared to a normal week. This significant impact highlights the need for more sustainable solutions in the freight transport sector.

 

In Italy, according to a Motus-E report, 88 percent of freight travels by road, contributing 27 percent to the country’s total emissions. Importantly, although freight accounts for only 2 percent of all vehicles on the road, it produces nearly a quarter of total road transport emissions.

 

Black Friday: solutions for a green future

One of the most significant responses in recent years to reduce emissions has come from the European Union with the “REPowerEU” program: a plan of investments and regulations aimed at making the EU more energy independent and sustainable by promoting the adoption of electric mobility for citizens and businesses.

 

Among the items in the program are funds to support companies that decide to electrify their corporate fleets. Environmental goals are spread over along-term plan staggered in three stages: to reduce emissions by 65 percent by 2035, 90 percent by 2040, and 98 percent by 2050, with concurrent electrification of at least two-thirds of the fleet dedicated to commercial transportation.

 

In addition to the environmental benefits, the program also foresees major spillovers for the EU economy, with €31.4 billion invested in the development of green transport infrastructure and the creation of more than 540,000 new jobs.

 

The future of Black Friday can therefore also be greener, thanks to a firm and gradual commitment to sustainability and technological innovation in the freight transport sector.

Ewiva expands its network in Sicily: new ultra-fast charging station inaugurated in Mazara del Vallo (TP)

Ewiva, the joint venture of Enel X and Volkswagen Group, created to accelerate the development of electric mobility in Italy, has inaugurated a new ultra-fast charging station at 5 Via Giovanni Lozano in Mazara del Vallo. This new site, built in synergy with dealer Essepiauto, contributes to the development of services and infrastructure to make electric mobility an increasingly easy choice. This achievement was also made possible thanks to the support of the municipal administration, which is attentive to the needs of e-drivers in the area.

 

The new station is equipped with 3 charging infrastructures, also called “columns,” of 300 kW each, for a total of 6 charging points (PoCs): an accessible and flexible solution for residents and tourists. In addition, the station is located in a commercial area, a short distance from the highway junction, making it a strategic and convenient stop for all e-drivers.

 

With this new activation, Ewiva reaches a total of 23 ultra-fast stations and 72 active high-power charging points in Sicily, helping to make e-mobility a practical option throughout the region. The chosen location in Mazara del Vallo is particularly relevant to support tourist traffic, especially during the summer season, and to meet the demand for ultra-fast charging solutions in the area.

 

“We are excited to inaugurate a new Ewiva charging station in Mazara del Vallo. This is another step forward in our mission to create a widespread and accessible charging network throughout Italy,” said Daniela Biscarini, CEO of Ewiva. “Sicily is a region of great relevance, both for the growing demand for sustainable mobility by residents and for the high influx of tourists, especially in the summer months. Thanks to the synergy with Essepiauto, we have created a true supply chain collaboration that has allowed us to bring an ultra-fast charging solution to Mazara del Vallo. This project is another concrete example of the importance of close collaboration between private entities and Public Administrations, for the development of a widespread network along the national territory. It is essential to continue in this direction, to ensure a safe and high-performance charging service, offering e-drivers a convenient and worry-free electric travel experience.”

 

“The auto market, as is well known, needs structural interventions and supports to accelerate demand from Customers. Ewiva’s investment in our territory responds to part of these needs, giving Citizens and Tourists the opportunity for ultrafast charging and thus meeting the need for convenient, fast and sustainable mobility,” said Paolo Tedesco, Owner of Essepiauto. “As the Tedesco Family and Essepiauto, we are happy to have helped Ewiva choose our city and our territory and to have invested in this modern site, the only one of this size and power characteristics in all of western Sicily, proving that our region needs the joint work of public and private to offer quality infrastructure and services.”

 

Also cutting the ribbon of the new high-power station was Mayor Salvatore Quinci, who said, “Mazara del Vallo continues its journey as a green city and welcomes this important investment by Ewiva and the Tedesco family, which confirms Essepiauto’s forward-looking vision.” “Sustainable mobility,” Quinci stressed, ”is now an established reality, and the expansion of the offer in the area of dedicated infrastructure with this innovative ultrafast recharging station responds to a twofold need: entrepreneurial of investors and an increase in services for our community and for tourists and visitors who are increasingly projecting themselves towards electric.

Ewiva brings electric mobility to high schools with “E-mobility@School” educational project

Bringing new generations closer to and enthusiastic about the world of electric mobility: it is with this goal that Ewiva, the joint venture of Enel X and Volkswagen Group, launches the educational project “E-MOBILITY@SCHOOL – the electrifying journey begins today,” which for the 2024-2025 school year involves more than 500 classes and about 12,500 students from secondary schools throughout Italy.

 

Sponsored by the Ministry of the Environment and Energy Security and in line with the goals of the UN 2030 Agenda, the educational initiative is free for schools and is aimed at raising awareness among the youngest students on extremely topical issues such as sustainability, climate change, emissions reduction and the future of mobility. The project, in fact, provides a curriculum that can bring teachers and children closer to the world of e-mobility, learn about its benefits, discover the technologies that make this type of mobility increasingly easy, as well as its impact in environmental terms, while promoting the spread of knowledge about the energy transition.

 

Not only that: by dialoguing with the new generations through schools, the project aims to break down existing barriers and clarify widespread doubts about one of the most current and recurring topics in the economic and information scenario.

 

Implemented in collaboration with Neways, a communications company specializing in educational projects, the E-MOBILITY@SCHOOL project involves sending to all participating classes a digital teaching kit to support teachers and students that deals with the most current topics of Environmental Education in line with the mandatory cross-curricular teaching of Civic Education (Law 92/2019) and the Sustainable Development Goals of Agenda 2030, specifically Goals 7 “clean and affordable energy,” 9 “business, innovation and infrastructure,” 11 “sustainable cities and communities,” and 13 “combating climate change.” Inside the kit there is also a final questionnaire that gives access to a certificate of participation useful to receive training credits, in agreement with the school.

 

Schools may choose to continue the journey by also hosting educational meetings with experts in the field who will engage students and allow them to get to the heart of the issues of electric mobility and energy transition.

 

Finally, schools may also choose to participate in the creative contest provided by the E-MOBILITY@SCHOOL project to further engage classes on the issues addressed. Students will have to create an artistic essay on the theme “Your idea of energy and sustainable mobility”; the 3 most interesting projects, selected by a jury, will become mural artworks created by professional street artists who will use them as inspiration to decorate Ewiva charging stations in different locations in Italy. In addition, the 3 winning classes will receive a cash voucher as a prize for the purchase of technology or educational products to be used in school activities.

 

“Ewiva is a joint venture created to accelerate the diffusion of electric mobility in Italy,” says Daniela Biscarini, CEO of Ewiva, ”and so it is natural to turn to the new generations, because they will be the ones to lead the way toward a zero-emission future. Young people must be protagonists of this change, as conscious and decisive actors in the green transition. Our task is to stimulate them and give them all the tools so that they can develop a full awareness with respect to their daily choices, including mobility, and a sense of responsibility toward environmental sustainability.”

Loreto (AN): Ewiva inaugurates new ultrafast charging station

Ewiva, the joint venture of Enel X and Volkswagen Group created to accelerate the development of electric mobility in Italy, today inaugurated a new ultra-fast charging station at Via Pizzardeto 20.

 

This is an important milestone made possible thanks to the collaboration with the municipal administration, which underscores the desire to provide an additional service to those who have chosen to travel electrically while promoting greener mobility within its territory.

 

The new site is equipped with 2 Charging Infrastructures (IdR) – or “columns” – of 150kW each, for a total of 4 charging points (PoC) and is located in a commercial area, a short distance from the Loreto freeway exit of the Adriatic Highway, in a strategic position both for e-drivers traveling on the A14, but also for those who make small daily trips and for those who want to take advantage of the short wait for charging while indulging in a snack or a bit of shopping.

 

With the inauguration of the new charging station at Via Pizzardeto 20 in Loreto, Ewiva is further extending the ubiquity of its High Power Charging (HPC) network from 100kW to 350kW in Italy and the Marche region. In the region, in fact, the high power charging stations already activated by the joint venture rise to 13, for a total of 40 charging points.

 

“Ewiva’s commitment to support the spread of electric mobility in Italy does not stop and the inauguration of this new charging station in Loreto is confirmation of this,” commented Daniela Biscarini, CEO of Ewiva. ”The collaboration with the Municipality of Loreto is a source of satisfaction because it allows us to offer e-drivers in the Marche region an even more extensive and high-performance charging service that further simplifies the choice of moving by electric on the regional territory. The installation of ultra-fast charging stations in a capillary manner from the North to the South of our country is a fundamental goal for us to ensure that all citizens and people traveling on these routes can benefit from HPC technology and find a convenient, fast and functional charging station with services nearby.”

 

“The Municipal Administration of Loreto welcomes the ultra-fast charging station being inaugurated this morning in our City. – said Moreno Pieroni, Mayor of Loreto -The future of electric mobility and ecological transition is advancing and Loreto wants to demonstrate its commitment to achieve this important goal. The installation of these new high-powered charging stations, in an area of high transit such as Via Pizzardeto, will allow us to reach a wide range of users, from the users of the area’s shopping centers to the many travelers who will pass through Loreto the surrounding areas. Definitely a factor that will encourage the use of sustainable mobility of the population and a whole area that, especially in summer, is high in tourism density.”

 

“We are pleased to host in Loreto the new charging station for electric vehicles, which is also the only one in the entire area to be ‘ultra-fast,’ that is, to have higher speed and power characteristics than normal charging stations,” is the comment of Loreto City Councilor for the Environment Fabiola Principi. ”This allows us to be a reference point for the area, also at the national level since this station will also be signaled in highway guides and many travelers will be able to decide to leave the highway network to take advantage of it: a fact that will bring more tourist presences as well. I see this as an important step in making Loreto more and more an eco-friendly city.”