Ewiva, the Enel Group’s charging point operator (CPO), announces a new promotion based on dynamic pricing, offering more favorable terms that vary by time of day and day of the week. The initiative, which kicked off on Monday, May 4, 2026, and will last until July 31, 2026, will be available at all Ewiva sites where a contactless payment system that accept credit, debit, or prepaid cards from the Mastercard, Visa, VPay, and Maestro networks, as well as Apple Pay and Google Pay, is available.
Compared to the standard rate of €0.86/kWh, the charging price will therefore vary by time of day and day of the week:
– Monday – Saturday during nighttime hours (9:00 PM – 6:59 AM) and all day Sunday: €0.77/kWh.
– Monday – Saturday (7:00 AM – 8:59 PM): €0.82/kWh.
In this context, Ewiva ranks among the first HPC (High Power Charging) operators in Italy to implement a dynamic pricing model on a large scale, which allows the cost of charging to be adjusted based on usage times, making the service more flexible for e-drivers, especially during periods of higher mobility such as Sundays and the summer months.
The initiative, in line with the Enel Group’s strategy—which has already implemented dynamic pricing across its charging network—is also being extended to all interoperable charging service providers (MSPs): Ewiva will offer favorable terms to its partners, with the aim of fostering an increasingly collaborative ecosystem and supporting the expansion of electric vehicle charging throughout the country.